It is the startling fact that more than 70 per cent of all purchasing decisions in the store or outlet are made due to visual appeal that has become so important to project the brand image and extend loyalty. Wrapping is designed in a such a way that is not only to cover, protect, preserve the products but also to market the products. How excellent your products are, your products will never sell unless aesthetic and impressive wrapping of the products.
Shrink wrap is a contemporary method of packaging, widely used as an over-wrap on many types of packaging, including cartons, boxes, beverage cans and pallet loads. Various products may be encased in shrink wrap to preserve the products, unitize them, keep them clean, add a degree of tamper resistance. Shrink wrapping is meant for presentation and protection purposes including the food, cosmetics and pharmaceuticals, print and paper, laundry, media and bottling industries.
You might have seen dramatic transformation in packaging methods from stretchable foil to plastic material & from aseptic packaging to vacuum packaging. The packaging technology has evolved tremendously in recent years from bar code to inspection and from sealing to filling. Other interesting developments include nanotechnology within the packaging itself to replicate freshness indicators, and time-temperature indicators that can be read by scanners at stores to assist clerks in removing expired items from shelves.