According to the World Health Organization, milk should be heated to body temperature before being served to babies. This is not possible all the time. But baby feeding is equally important for the parents, as the kids require a proper meal maintaining an accurate temperature. Now it is possible, no matter where the family is – in the car, at the office, in the supermarket, in a café or in the park.
Renowned designer Karim Rashid has devised a solution. He has come up with an innovative feeding bottle named “Iiamo Go”. This unique bottle heats the milk using a disposable capsule containing water and salt. Heat is generated as the salt becomes re-hydrated. The heating process is very simple. Pour the mother’s milk or milk powder in the bottle; insert the cartridge in the bottom of the bottle and then just push, wait a few minutes and serve the milk.
Karim says of the design “Feeding a baby is a warm, intimate moment between parent and child. The bottle enables that human connection. Though a very functional product, a baby bottle doesn’t need to be a strictly functional. Emotional and aesthetic appeal must be considered too. Children love reflective shiny colorful surfaces and materials – I do too – maybe I am still a child. So it was time to make a baby bottle a wild interesting sculptural colorful animated object so the baby actually gets excited about being fed.”
